In accordance with reporting requirements contained in Section 311A of the Commonwealth Electoral Act 1918, the Museum annually reports expenditure on advertising and market research, as summarised in the table below.
Advertising and market research expenditure, 2015–16
| FIRM | TYPE | VALUE |
|---|---|---|
| Fairfax Media Limited | Media advertising organisation | $91,850 |
| The Federal Capital Press of Australia | Media advertising organisation | $71,250 |
| Inside History | Media advertising organisation | $14,889 |
| The Mark Agency | Media advertising organisation | $16,148 |
| Nationwide News | Media advertising organisation | $17,708 |
| News Corp Australia | Media advertising organisation | $22,550 |
| Prime Media Group | Media advertising organisation | $78,473 |
| Silversun Pictures | Advertising agency | $15,400 |
| Twitter Asia Pacific | Media advertising organisation | $14,300 |
Note: In accordance with Section 311A(2) of the Commonwealth Electoral Act 1918, only payments over $12,166 are reported.
