Part one: Executive summary

The National Museum of Australia’s strategic priorities demonstrate our ambition to bring to life the rich and diverse stories of Australia through compelling objects, ideas and programs. They ensure the Museum is focused on achieving strong engagement with the nation’s diverse communities and traditions.

The strategic priorities seek to bring the Museum to the forefront of cultural life in the country, where contemporary Australia is understood in relation to its past and its future promise.

The Museum’s work is underpinned by the pursuit of excellence in every area of its activity and deploys all the internal resources available to maximum effect. We also seek to establish fruitful partnerships to help the Museum grow its resources and reach wider audiences in Australia and globally.

The strategic priorities for 2014–15 are:

• Take the lead: The Museum takes the lead in researching, documenting and expressing the nation’s history.
• Cherish our stories: The Museum’s collection is a rich resource for explaining the forces that have formed modern Australia. It affirms the nation’s history through our work as storytellers and custodians.
• Listen and act: The Museum puts audiences and visitors at the centre of all its work.
• See us first: The Museum is contemporary and creative in offering a distinctive ‘must see’ experience for visitors.
• Work smarter: The Museum maximises the potential of its people, assets and financial resources to deliver the best outcomes.

The Museum brings to life the rich and diverse stories of Australia through compelling objects, ideas and programs.